About Glenns Opticians: 
Glenns Opticians is a long established family business founded in 1936. It is located in Crosby, Merseyside about six miles north of Liverpool. 
What was wrong with their previous website? 
They had a website site that was nine years old. The website editor was complicated to use and they had received little on-going service or help from their web designer, so their website had hardly changed in nine years. 
Why did they need a new website? 
Glenns Opticians were keen to move into the market of selling designer branded frames to capitalise on the fact they were in an affluent area and some local competitors had recently ceased trading. “We wanted to increase our sales of designer frames as this is where the growth in the market is.” Martin Glenn (Owner) 
However their new target audience were likely to be keen smart phone users and because their website was not easy to view a mobile phone, this would inevitably result in missed sales opportunities. 
Their current website looked out of date and not the “high-end”, modern website you would associate with a retailer of branded products. “Our existing site website was old fashioned in terms of design and technology.” Martin Glenn (Owner) 
How have they benefited from their itseeze website? 
Their new fully responsive website has generated an increase in enquiries from mobile phone users since it is easy for people to browse their website on any device. 
The contemporary design of their new website has enabled them to promote their high-end products. “Our new modern looking itseeze website now appeals to our target market”  
Martin Glenn (Owner) 
The itseeze website editor has also made it easy for Martin’s son, Adrian, to update their website regularly. “The itseeze web editor is by far the simplest editor I have come across. It does not require any use of coding which is a real bonus. Yet it is also very powerful and flexible. You can crop an image with without having to use another programme - which saves so much time. It’s great” Adrian Glenn. 
Share this case study 

Works perfectly on desktop, tablet and mobile 

View more Case Studies 
Malton In Bloom Community gardening A visually stunning website for this community gardening campaign based in the North Yorkshire town of Malton. Case study Visit site
Glenns Opticians Opticians A contemporary design using large photography and simple styling to showcase a quality service and high end products. Case study Visit site
Alconbury Hill Kennels and cattery Beautifully branded website matching the fantastic photography to really emphasise this great company. Case study Visit site
Coral Rose Wildlife artist A minimal, contemporary website with a touch of class to showcase the highly detailed artwork of the artist. Case study Visit site
Greengates Properties Property services With large images and eyecatching typography, this property website sells lifestyles as well as homes. Case study Visit site
Al Fassia Hotel A full width website showcasing the finesse of this Marrakech-based hotel. Case study Visit site
Ashdale Projects Professional Building Contractors A stunning responsive website that showcases the client's beautiful projects. Case study Visit site
Ascot House Boutique Hotel A sophisticated and welcoming website that reflects the hospitality and charm of this boutique hotel on the English Riviera. Case study Visit site
Pro Outsourcing Procurement consultancy A contemporary website that conveys the professionalism of this Wrexham-based consultancy company. Case study Visit site
A1 Capital Financial services A polished, clean and clinical website displaying the professional services of a highly established company. Case study Visit site
Community Initiatives Magazine publisher A professional, easy to edit website that is already delivering brilliant results for this independent publisher. Case study Visit site
Accounting Online Online Accountancy Services A professional, contemporary website that reflects the nature of this company through the use of clear information graphics. Visit site
Eyestyle Centre Opticians Optical Centre A clinical website with a soft, modern edge. Visit site
Sophie Grace Bridal Designer Bridal Wear An elegant website with a feminine feel and striking product photography. Visit site
Location Secure Security and protection experts A high end site for the high end clients this business deals with, this highly bespoke site showcases many of the exciting features that it’seeze has to offer. Visit site
Best Solutions Finite Element Analysis Consultancy A clean, industrial looking site to bring a professional web front to this specialist engineering company. Visit site
Jas Salon Hair & Beauty Salon Bringing together elements of traditional and modern design to match the chic feel of this Salisbury hair and beauty salon. Visit site
Integrated Telecom Telephone Systems and Services A modern website using contrasting black and white panelling creates a striking contemporary look and feel for this technology-based company. Visit site
Blitz Photography Photography studio A clean, minimal design allows this photography studio to show off their portfolio that looks great on all devices — desktop, tablet and mobile. Visit site
Mill Pensions Pensions advisors A professional but friendly site for this Yorkshire-based pensions advisor. Visit site
Cab 365 Taxi Service A fresh, contemporary approach for a start-up company who aim to improve the taxi service in Milton Keynes. Visit site